Mission Statement:

Empower individuals to think of obstacles as stepping stones to a better version of themselves

Vision Statement:

To be the most impactful lifestyle brand, by motivating individuals to reach their full potential and help create a better quality of life for all.


UNFAZED is a unique streetwear/athleisure brand that focuses on empowering all human beings to be their best as often as possible by having a strong, powerful mindset when adversity arises. At UNFAZED we pride ourselves on not just being looked at as a “clothing brand”, but a brand that fits into many different categories. We are consciously committed to being a brand that people feel proud to wear because it gives them the motivation that they can maximize their potential with an UNFAZED mindset, as well as building a strong knit community that goes way beyond apparel. We are 100% inclusive and we embrace diversity. We welcome any and everyone to join our movement, or get left behind...the choice is yours!!



Whatever you do in your life, BE INTENTIONAL. Being UNFAZED is not something that just happens. It requires you to think about what you do, when you do it, and how you do things in order to be successful or achieve a certain result. To BE INTENTIONAL means you do things deliberately, with the purpose to carry out a mission. You have to be able to set a goal, develop a plan, take action to actually “start”, build accountability, and never quit. If you can BE INTENTIONAL in everything you do, it will lead to being UNFAZED and you will be unstoppable.