THE STORY OF THE BRAND

At UNFAZED, our goal is to ignite confidence in ones ability to do anything-no matter the circumstance, as long as you have the right mindset. UNFAZED prides itself on being more than just a clothing brand. Our focus is on maximizing our potential, rather than just "selling clothes." UNFAZED is a lifestyle and a movement, with a survive at any cost mentality towards overcoming adversity or achieving success. Being UNFAZED is inclusive and relatable to all-regardless of your race, age, sex, or demographic because whether you recognize it or not, we have all been UNFAZED at some point. If you ever wanted to be the best version of yourself, all you need to do is be UNFAZED by the challenges and adversity you encounter and you will be a force to be reckon with. Now that you know what we’re about, it’s time to join the movement or get left behind…the choice is yours!

 

LOGO

The tetrahedron triangle logo represents consistency, imperfection, and toughness. It is consistent because all of the sides are the same and mirror each other in its shape (no matter what angle you look at it from). When you think of being UNFAZED, you should think of consistency because you are at your best when you do something consistently. The logo is imperfect because of the open slits on each side. No one in this world is perfect but we are all able to still thrive and survive even though we are imperfect. Lastly, this logo represents toughness because when we see someone fall repeatedly and continuously stand back up, we see that as toughness. This concept relates to our logo, because no matter how it is thrown, dropped, tossed, etc. it is still facing upright. It is intentionally facing downward, but at soon as it reaches a level surface it will end up facing upward which is the way it is intended to be. It is impossible to be facing any other way. If you want to be UNFAZED, you need to be consistent, know that you are imperfect but still can succeed, and be tough despite how life throws you around. (Also has a deeper meaning that will be revealed one day). 

 

SLOGAN

-BE INTENTIONAL-

Whatever you do in your life, BE INTENTIONAL. Being UNFAZED is not something that just happens. It requires you to think about what you do, when you do it, and how you do things in order to be successful or achieve a certain result. To BE INTENTIONAL means you do things deliberately, with the purpose to carry out a mission. You have to be able to set a goal, develop a plan, take action to actually “start”, build accountability, and never quit. If you can BE INTENTIONAL in everything do, it will lead to being UNFAZED and you will be unstoppable.